Understand Your
Data. Rank Higher.

Click the Performance card. You'll see a date range selector at the top — switch between 7 days, 28 days, 3 months, or 6 months to understand short and long-term trends.

Use the comparison toggle to see how this month stacks up against the previous one. Consistent growth in views and searches means your optimisation work is paying off.

Scroll down to the Queries section to see exactly what people searched for when they found your listing — "cafe in Bhopal", "coffee near Minal", etc. Use these keywords in your posts and profile description.

Google Analytics data for Business Profiles updates with a 4–5 day lag. If you just connected MagicBolt, your first 2 weeks of data may appear sparse — this is normal. Give it 30 days to build a meaningful picture.

Click the Ranking card. The first time you open it, you'll be prompted to add keywords you want to track. Start with 3–5 keywords most relevant to your business.

Click Add Keyword and type your search term. Focus on terms your customers actually use, not industry jargon.

The grid shows a 5×5 or 7×7 map of your area. Your business is in the centre. Each cell shows what rank your listing appears at for that geographic location. Green cells = top 2, amber = mid-range, red = low visibility.

Red cells in a direction (e.g. north or west of your location) mean customers in that area searching your keyword are unlikely to find you. Improving your review count, profile completeness, and local citations helps push those cells greener over time.

Keyword rankings shift gradually. Check your rank grid once a month and compare it to the previous month. After 3 months of consistent optimisation, you should see the grid becoming progressively greener near your location.

The audit weights different factors by impact. The highest-impact items are: business description quality, number of photos, primary category accuracy, review volume and reply rate, and whether your hours and contact info are complete.

Your audit score can go up or down between months even if you haven't changed anything — because Google updates its scoring criteria and because your competitors are also optimising. A stable or rising score is a good sign. A falling score signals action is needed.

In order of impact: add 10+ high-quality photos, complete your business description with local keywords, set your primary category correctly, add all applicable attributes (Wi-Fi, seating, parking), ensure your hours are accurate including holidays, and get your reply rate to 100%.

No. Your audit score measures profile completeness, not ranking position. But a higher audit score strongly correlates with better ranking because Google's algorithm rewards complete, active, well-reviewed profiles. Improving your score is the most reliable lever you have for improving your ranking.

Run Audit Report → action the top 3 recommendations → upload 3–5 new photos → publish 4 posts → check Performance metrics → check Ranking grid. This 30-minute monthly routine is all it takes to keep your profile growing.